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Press Release - For Immediate Release

New Campus Bookstore Alternative - Bucks4Books - Hopes to Win Back Favor from U of U Students

The new book sell-back firm fills in void left by another franchise that closed in November

SALT LAKE CITY, April 3, 2008 - The University of Utah bookstore will now have some friendly competition - again. Bucks4Books is opening a textbook sell-back hub, April 9, at 1330 East 200 South, next to The Pie pizzeria in Salt Lake City. Bucks4Books hopes to regain trust of University of Utah, Westminster College and Salt Lake Community College students who were reportedly left "holding the bag" by another book sell-back franchise in November 2007. The new Bucks4Books promises a refreshing book sell-back experience that features immediate cash for every book sold, less hassle, a bright clean store, and a donation and book drive to support the After School Literacy Program funded through the JZN Family foundation.

New Salt Lake City and Provo locations are the six-year-old company's first stores to open outside of New York. Bucks4Books, first known as Valore Books, was started by a group of State University of New York students who saw an opportunity to offer dorm-mates more cash and a faster alternative to book store lines. The group now operates five sell-back hubs in Fredonia, Buffalo and Rochester.

"I understand that some local students had a tough time getting their cash back from the previous store owner. We sympathize with them since we were all students not very long ago, and we know what they want - just a fair sell-back transaction that puts cash in their hands at the point of transaction," says Gareth Leonard, Bucks4Books marketing director. "So we built our business on some simple principles - we promise to try to match or beat any competitor's prices, we don't care where the students bought their books, and we offer a clean, friendly store atmosphere with great service.

"Some campus bookstores offer special sell-back incentives, but often the books had to be purchased at that campus bookstore," adds Leonard. "Bucks4Books, on the other hand, consistently provides a fair sell-back price no matter where books were purchased."

Bucks4Books is also committed to giving back to the community and will donate a percentage of all its book sell backs during the Salt Lake grand opening from April 9-30 to the JZN Family Foundation to support Salt Lake County After School Literacy Programs in Central City, West Valley City and Murray. The non-profit organization supports free tutoring for children ages 5 - 12 years old. Bucks4Books is also encouraging the public to drop off unwanted books in recycling bins at the Salt Lake store which will be donated to local and national literacy programs.

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